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2051 Jobs Found 

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Campaign Manager

DMI MARKETING INC

Hingham, MA
5 days ago
Hingham, MA
5 days ago
Description:

In this key role of Campaign Manager, you will be responsible for working with company stakeholders to define and develop integrated campaigns to support company growth and revenue objectives.


The Campaign Manager will own strategy of marketing channels, advertising budgets, messaging, and technical components of campaigns and supporting programs in an effort to generate leads, nurture prospects & clients, and create healthy pipeline of MQLS. Reporting to the Vice President of Marketing, this essential contributor will work closely with the sales organization and corporate marketing teams.


Must be experienced, talented, results-driven, flexible, and a creative marketing professional, with diverse knowledge and experience across digital marketing, campaign strategy, sales interlock, and an avid lover of analytics.


Responsibilities of a Campaign Manager:

  • Work with business leaders to better understand the Company's goals and to identify and understand challenges in order to better determine appropriate campaign strategy.
  • Responsible for creating quarterly and annual planning of initiatives and building a calendar of efforts to support them.
  • Responsible for marketing operations within the email marketing automations system, HubSpot. Must maintain a clean database of prospects and clients for campaign segmentation.
  • Build and own campaign plans (messaging, content, execution, budget, reporting); and regularly update key stakeholders on deliverables and schedules.
  • Collaborate with Marketing and Sales team members on campaign execution plans, and track against those plans.
  • Advocate for execution of integrated programs with optimal mix of inbound and outbound channels such as webinars, SEO, SEM, social, display, content syndication, nurturing and retargeting. Consider both direct-and through-partner execution.
  • Responsible for measuring and tracking campaign performance and optimize throughout campaign execution. Analyze performance vs. goals and spend to deliver optimal results.
  • Consistently communicate and collaborate with the marketing teams and sales to obtain feedback on programs and determine next best plan based on that feedback.


. Requirements:

Required Skills for a Campaign Manager:

Diverse knowledge and experience across digital marketing, campaign strategy and sales interlock. Fluency in Salesforce campaign reporting and Pardot a must.


Experience:

  • 5+ years of Salesforce campaign reporting
  • 5+ years for marketing automations experience
  • 2+ years Pardot experience
  • 3+ years B2B marketing experience

Attitude:

Must be an experienced, talented, results-driven, flexible, and a creative marketing professional.


Results:

Increase volume of qualifies leads, reducing CPL and CPA and implementing KPI standardization.


Cognitive Skills:

Attention to detail and accuracy, focused attention, process speed, logic and reasoning, and the ability to listen.


Habits:

Detailed, data driven, highly organized, process driven an avid lover of analytics.


What success looks like for a Campaign Manager:

Aligning with goals of DMI and helping the company to achieve those goals. Reducing CPL and CPA while helping the sales team to meet their recruiting goals. Enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.



Due to COVID, the DMI workforce is currently 95% remote and will continue to work remotely into 2021. It is DMI's intention for in office work to eventually resume on a part time basis. In office work will only resume after DMI, state and local officials deem it safe. For these reasons, only applicants residing in state or a closely neighboring area will be considered for the Campaign Manager position.


PM20


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Marketing Campaign Developer

Grand Circle LLC

Boston, MA
23 days ago
Boston, MA
23 days ago

Marketing Campaign Developer

Position Summary:  GCC’s Email Campaign Technology organization is in search of a Campaign Developer who will design and implement email workflows in Adobe Campaign. This position is at the forefront of executing and automating our ongoing behavioral driven email communications to our active customer base. The Developer will be responsible for creating automated campaigns which include building logic for audience selection, rendering content in email, working with QA, supporting production deployments, and contributing to team initiatives.

Top 3 Goals

What you will be tasked with 100% of the time

  • #1 Design Development, and execution of Marketing Campaigns in Adobe Campaign or similar Marketing Campaign Tools– 60%
    • Execute behavioral and transactional workflows featuring audience selection using a relational database.
    • Create dynamic and personalized email content forms using HTML, CSS and JavaScript.
    • Develop tools for internal business use including logic subroutines, Web apps, and reporting workflows
  • #2 Adhere to GCC’s Standards of Delivery/Excellence – 30%
    • Apply standard campaign methodology and best practices.
    • Apply and contribute to established SDLC practices.
    • Adhere to and enrich processes that ensure quality and compliance across all systems.
  • #3 Work closely with a collaborative team in Agile Scrum Goal – 10%
    • Work closely with fellow team members and key business stakeholders to ensure the successful delivery of strategic campaigns.
    • Actively engage in sprint Planning to Sprint retroactivities to constantly evolve and improve processes & execution

Job Requirements:  

• 3-5 years of working within an Email Campaign Platform maintaining, building or enhancing overall email workflows or audience selection (Adobe Campaign is preferred) 

• 3-5 years of experience working with relational databases using SQL (preferably SQL Server).

• 3-5 years HTML/JavaScript programming.

• Bachelor’s degree required

• Adobe Campaign Certifications a plus

• Strong written, verbal and organizational skills to interface with technical peers and business stakeholders.

• Ability to translate business requirements into functions systems based on available data systems.

• Detailed and process oriented. The position requires an excellent grasp of complex and often-changing requirements.

• Proven ability to work in a fast paced, multi-tasked environment.

Preferred:

  • Experience with Adobe Campaign or with similar marketing platform building complex workflows and audience selections.
  • Experience working under Agile Scrum.

Grand Circle Travel (GCT)/ Overseas Adventure Travel (OAT) are award-winning, global travel companies that are the world leaders in travel for those aged 50 and above. Our core asset is our people, and we have a strong culture in place where individuals from all backgrounds and perspectives are encouraged to grow both professionally and personally. The core of our unique work environment rests on two essential elements: culture and values. Our values shape our decisions, give direction to our growth, and allow us to measure success. If you are looking for the potential for unlimited career growth, aren’t satisfied with the status quo, are excited to transform your environment, and would love to enrich your life by seeing the world, GCT/OAT is the place for you!

We are looking for travel experienced, enthusiastic collaborators who want to play an integral role in maintaining the integrity, quality, and authenticity for which we’re known in the travel space. We offer a unique opportunity to make your own mark on an already strong global brand. With trips in nearly 100 countries, you’ll never run out of new places, people, and cultures to feed your wanderlust. From the Maasai warriors of Kenya to the tranquil temples of Japan, your work will consist of a staggeringly broad range of content, so it’s fair to say “bored” is not in our lexicon. GCT/OAT are the leaders in international travel, adventure and discovery for Americans aged 50+. Since our founding, over two million Americans have traveled with our award-winning travel brands: Grand Circle Travel, Overseas Adventure Travel, OAT Small Ships, and Grand Circle Cruise Lines. Headquartered in Boston, MA, we’re a $600M global enterprise with 30 regional offices and over 2,000 associates. Want to go places? Grand Circle is the place for you!

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Expansion Campaign Marketing Manager

Snyk

Boston, Massachusetts, United States, MA
25 days ago
Boston, Massachusetts, United States, MA
25 days ago

All roles listed as ‘remote’ are available as remote within the same country.


Expansion Campaign Marketing Manager

If you’re highly motivated by results, enjoy experimenting with all things marketing, are customer focused, and love working with sales - this job will be for you.

Snyk is looking for an experienced campaign manager to join our Demand Marketing team.  In this high impact role, you will put your analytical curiosities and creativity to work - driving expansion pipeline by designing and running highly targeted, multi-touch cross-sell/upsell campaigns for and with our sales teams. Your campaigns will span all channels  including email, direct mail, advertising, webinars, events, and sales enablement. This role requires you to have experience with funnel management, a proven track record forming sales relationships, and an analytical approach to measuring the effectiveness of marketing investments and a drive for impacting the business through expansion of existing customers..

You’ll spend your time: 

  • Working with product marketing and sales to identify product expansion priorities, and our operations team to identify upsell opportunities.
  • Collaborating with sales leadership on customer maturity and expansion readiness models
  • Defining campaign objectives, assets, and channels; identify target customers; then executing on campaigns through various marketing and sales channels.
  • Managing campaign timeline, experimentation, budget, and ROI. As well as communicating campaign results to key stakeholders.
  • Collaborating with your customer advocacy, content, design, product marketing, ABM, and digital marketing peers. 

You’ll do amazing things at Snyk if you:

  • Have 5+ years experience with B2B demand generation and end-to-end campaign management - from design to data analysis and everything in between.
  • Are agile and enjoy the speed of a fast-paced, highly engaged startup environment.
  • Are results and metrics-driven; you know how to measure and report out on marketing KPIs and performance.
  • Have experience and enjoy working with customers and customer engagement teams
  • You are proficient (and maybe even outstanding) at using marketing automation and CRM tools. 
  • Your written English is flawless, and you're confident running customer-facing communications.
  • You’re hands-on, curious and love to explore new domains and technologies.
  • [Bonus] You’re familiar with the technical buyer’s journey and the unique opportunities for marketing to influence it.

Interested?

Please apply below! We care deeply about the warm, inclusive environment we’ve created and we value diversity - we welcome applications from those typically underrepresented in tech. If you like the sound of this role, but are not totally sure whether you’re the right person, do apply anyway :)

About Snyk

Snyk’s mission is to help developers use open source code and stay secure. 

The use of open source is booming, but security is a key concern (https://snyk.io/stateofossecurity/). Snyk’s unique product enables developers and enterprise security teams to continuously find & fix vulnerable dependencies without slowing down, offering seamless integration into Dev, DevOps and DevSecOps workflows. We care deeply about the quality and usefulness of the tools we develop, always focusing on our customers and users. 

We are experiencing rapid growth - and we want you to join us! By the end of Q3 2019 alone, Snyk was already adopted by over 450,000 developers, and including multiple enterprise customers (such as Google, New Relic, ASOS and others). We also raised an additional $200 Million, announced on September 9, 2020, from investors such as Stripes and Salesforce Ventures, demonstrating that they are as excited as we are by Snyk’s progress and potential.

We believe open source software is a force for good, and we’re building Snyk to make it easier for developers who aren’t security experts to stay secure.

 

#LI-ES1 #LI-Remote

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Campaign Channel Marketing (User Acquisition) - location flexible

Intersections Inc.

Burlington, MA
17 days ago
Burlington, MA
17 days ago

Overview

 

Are you an experienced user acquisition rockstar? Do you live and breathe rapid campaign creation, measurement, and continuous optimization? If so, we want to talk to you!

The Mobile User Acquisition Manager is a crucial role on our team, who will strategize, implement, monitor, and constantly optimize our paid media efforts across paid mobile advertising networks networks like Google UAC, Apple Search Ads and more.

This position is essential to the day-to-day operations of our digital marketing team and requires an individual with expert-level campaign execution knowledge that works well in an extremely fast paced, constantly changing environment. You will directly contribute to the success of our rapidly growing business.

 

Location Flexible:A Flexible Talent model means the location of our employees is targeted but flexible. If “Location Flexible” is listed in the job title of a role, the role can be located in any of the states where Aura is authorized to do business. Some roles (including those which do not have “Location Flexible” in the job title), however, may have to be co-located with their teams in certain locations. Please work with your recruiter and your hiring manager to understand any location constraints of a particular role and to communicate your location preferences. Aura is authorized to do business throughout the U.S., but not in all states. If you are not located in or able to work from a state where Aura is registered, you will not be eligible for employment. Please speak with your recruiter to learn more about where Aura is registered.

Responsibilities

  • Oversee the campaign strategy, creation, execution, optimization, and monitoring of paid marketing campaigns across Google and Apple Search Ads
  • Constantly adjust/optimize campaigns to regularly to hit aggressive targets and predefined goals
  • Take direct ownership of daily and monthly campaign metrics, always looking to squeeze more performance out of our budget
  • Manage relationships with key vendors and agencies
  • Work with the marketing team to help bring new areas of opportunity to life through App Store Optimization (ASO)
  • Utilize analytics tools to run reports and aid in the development of performance insights
  • Stay up to date on the last trends, betas, and areas of opportunity from Google and Apple to help push our brands to new heights

Qualifications

  • Required: 2+ years managing campaigns spending $100k+ per month
  • Experience running high volume mobile marketing user acquisition campaigns across multiple networks/channels
  • Ability to multitask between different channels on a daily basis; agency experience is helpful, though not required
  • Troubleshoot and QA campaigns, workflows, data issues, and other marketing ops functions
  • Experience with paid campaign marketing interfaces including Google Ads, Apple Search ads and other mobile advertising networks
  • Good understanding of marketing analytics and measurement tools such as Kochava
  • Strong Excel and/or Google Sheets skills
  • Excellent writing and communication skills - ability to work with a remote team is paramount
  • Bachelor’s Degree

 

Bonus:

  • Experience in subscription business models and metrics (CAC, LTV, churn, etc.)

 

 

 

Aura helps customers monitor, manage, and protect against the risks associated with their identities and personal information in a digital world. With adaptive technology, a seasoned team, and a first-of-its-kind product suite, Aura enables customers to manage disparate cybersecurity needs with ease. Backed by premier investors, WndrCo and General Catalyst, Aura's category-defining business is a holistic personal digital security platform that unites best-in-class privacy, identity, and security products.

Trusted by more than 2 million customers, Aura has a team of more than 450 people worldwide and revenues over $200 million. Most importantly, this trajectory continues to show momentum and is supported by strong organic growth in addition to strategic customer acquisition. Aura’s leadership team has seen similar success before, having grown a start-up to a valuation of over $3 billion prior to exit. With a clear vision, strong alignment, and strategic M&A execution, Aura has assembled a stellar team and built a unique culture with incredible employees. Join us for the ride!

 

Aura offers a competitive compensation package including a generous benefits package consisting of health, dental, retirement, and other benefits. Aura is an entrepreneurial and high growth company, and you can grow with us! We love your aura. Your aura is uniquely you, which makes our Aura better.Aura’s offerings are built by people of diverse backgrounds that have dedicated their careers to making everyone's digital lives safer with their expertise. Leveraging our differences is an advantage that helps us learn and perform at our very best - together.

In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on race, color, ancestry, national origin, religion, age, gender, marital domestic partner status, sexual orientation, gender identity, disability status, or veteran status. Above and beyond discrimination or harassment based on “protected categories,” Aura is committed to being an inclusive community where all feel welcome. Whether blatant or hidden, barriers to success have no place at Aura.

 

Aura and its subsidiaries participate in E-Verify.

 

EOE M/F/D/V

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Marketing Campaign Manager

Definitive Healthcare

Framingham, MA
14 days ago
Framingham, MA
14 days ago

Marketing Campaign Manager

Marketing | Framingham, MA | Full Time

 

Definitive Healthcare is a rapidly growing data and analytics provider of the most up-to-date, comprehensive, and integrated information on hospitals, physicians, and other healthcare providers.  The company’s data and analytics are delivered on a SaaS platform used by nearly 3,000 customers, including some of the largest enterprise companies within the pharmaceutical, medical device, biotech, IT, and financial services and consulting markets, among others.

Recently honored by the Boston Business Journal as one of the 10 fastest-growing private companies in Massachusetts and named THE BEST large company to work for on Business Journal’s Best Places to Work list published in June 2019, Definitive Healthcare is on an incredibly exciting trajectory.  The company has more than doubled in size in the past 2 years and will has 450 employees in the Framingham office. Our motivated and high-energy workforce is collaborative, kind, and engaged, which has led to exceptional retention rates.  

Ready to join a high-growth team? Definitive’s continued growth has created the strong need for a talented Marketing Campaign Manager.

Your challenge

Do you love the challenge of creating modern, integrated demand generation campaigns to create high-quality leads and pipeline? Do you enjoy being surrounded by smart, funny and clever marketers, who are just as excited as you are about creative, modern marketing? Do you thrive when partnering with sales to achieve lead, pipeline and bookings goals? Do you know your way around waterfalls, metrics and acronyms like MQLS, SALs, SQLs, CTRs, CPLs, CAC, ABM and ARR? If so, let’s talk!

We’re currently seeking a Marketing Campaign Manager to join our growing marketing team.


Responsibilities:

  • Working together with marketing leadership, product marketing and sales, understand the key business needs and value drivers of your target verticals, accounts and personas
  • Set clear campaigns goals, metrics, and performance management KPIs, defining key milestones for campaign launch and follow-up, including cross-functional stakeholder alignment
  • Driving toward target MQL, SQL, pipeline and bookings goals, develop and define the best marketing mix to reach and engage your key audiences, focused on channels including email, webinars, PPC, social, web content, direct mail and other tactics, serving as the expert on campaign tactics and best practices
  • Coordinate campaign execution with various teams, including sales, marketing writers, designers, events, corporate marketing, and marketing operations teams
  • Ensure consistent messages across all channels (i.e. email, website, events, social media, display)
  • Partner closely with sales for ongoing communications and closed-loop feedback on leads and programs for continuous improvement
  • Closely manage quarterly campaign budgets

 

 

Requirements:

  • 3-5+ years of experience in B2B Demand Generation, with a focus on building plans with sales stakeholders
  • Strong organizational skills to manage multiple projects with high-quality, timely execution
  • Excellent analytical skills with an ability to compile and analyze campaign data to inform decisions.
  • Problem solver who enjoys developing solutions in a clear, efficient, and levelheaded manner
  • Cross-functional collaboration competence; ability to adapt to work with a wide range of functions and stakeholders 
  • Strong presentation skills; confident and capable in delivering and defending recommendations and other information to varied audiences including sales teams and executives
  • Ability to write/edit persuasively, clearly and succinctly
  • Ability to perform in a fast-paced, deadline-driven environment

Why we love Definitive, and why you will too!

  • Industry-leading products
  • Work hard, and have fun doing it
  • Incredibly fast growth means limitless opportunity
  • Focused on the learning and development of our teams and people
  • Flexible and dynamic culture
  • Work alongside some of the most talented and dedicated teammates
  • Definitive Cares, our community service group, gives all of us a chance to give back
  • Competitive benefits package including great healthcare benefits and a 401(k) match

If you don’t fit all of these qualifications, but believe you’re still a great fit, feel free to apply and tell us why in your cover letter.

 

What our Employees are saying about us on Glassdoor:

“Great Work atmosphere, great work life balance, excellent company to work for, amazing top-notch product, incredible customer service, lots of tools to help you succeed.”

-Business Development Manager

“Great team. Amazing growth. Employees are treated very well.”

-Research Analyst

“I have waited 36 years to work at a dream job for a dream company and I am so happy to have finally got there.”

-Profile Analyst

 

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Campaign Channel Marketing (User Acquisition) - location flexible

Aura

Burlington, MA
18 days ago
Burlington, MA
18 days ago

 

Are you an experienced user acquisition rockstar? Do you live and breathe rapid campaign creation, measurement, and continuous optimization? If so, we want to talk to you!


The Mobile User Acquisition Manager is a crucial role on our team, who will strategize, implement, monitor, and constantly optimize our paid media efforts across paid mobile advertising networks networks like Google UAC, Apple Search Ads and more.


This position is essential to the day-to-day operations of our digital marketing team and requires an individual with expert-level campaign execution knowledge that works well in an extremely fast paced, constantly changing environment. You will directly contribute to the success of our rapidly growing business.

 

Location Flexible:
A Flexible Talent model means the location of our employees is targeted but flexible. If “Location Flexible” is listed in the job title of a role, the role can be located in any of the states where Aura is authorized to do business. Some roles (including those which do not have “Location Flexible” in the job title), however, may have to be co-located with their teams in certain locations. Please work with your recruiter and your hiring manager to understand any location constraints of a particular role and to communicate your location preferences. Aura is authorized to do business throughout the U.S., but not in all states. If you are not located in or able to work from a state where Aura is registered, you will not be eligible for employment. Please speak with your recruiter to learn more about where Aura is registered.


  • Oversee the campaign strategy, creation, execution, optimization, and monitoring of paid marketing campaigns across Google and Apple Search Ads
  • Constantly adjust/optimize campaigns to regularly to hit aggressive targets and predefined goals
  • Take direct ownership of daily and monthly campaign metrics, always looking to squeeze more performance out of our budget
  • Manage relationships with key vendors and agencies
  • Work with the marketing team to help bring new areas of opportunity to life through App Store Optimization (ASO)
  • Utilize analytics tools to run reports and aid in the development of performance insights
  • Stay up to date on the last trends, betas, and areas of opportunity from Google and Apple to help push our brands to new heights

  • Required: 2+ years managing campaigns spending $100k+ per month
  • Experience running high volume mobile marketing user acquisition campaigns across multiple networks/channels
  • Ability to multitask between different channels on a daily basis; agency experience is helpful, though not required
  • Troubleshoot and QA campaigns, workflows, data issues, and other marketing ops functions
  • Experience with paid campaign marketing interfaces including Google Ads, Apple Search ads and other mobile advertising networks
  • Good understanding of marketing analytics and measurement tools such as Kochava
  • Strong Excel and/or Google Sheets skills
  • Excellent writing and communication skills - ability to work with a remote team is paramount
  • Bachelor’s Degree

 

Bonus:

  • Experience in subscription business models and metrics (CAC, LTV, churn, etc.)

 

 

 

Aura helps customers monitor, manage, and protect against the risks associated with their identities and personal information in a digital world. With adaptive technology, a seasoned team, and a first-of-its-kind product suite, Aura enables customers to manage disparate cybersecurity needs with ease. Backed by premier investors, WndrCo and General Catalyst, Aura's category-defining business is a holistic personal digital security platform that unites best-in-class privacy, identity, and security products.


Trusted by more than 2 million customers, Aura has a team of more than 450 people worldwide and revenues over $200 million. Most importantly, this trajectory continues to show momentum and is supported by strong organic growth in addition to strategic customer acquisition. Aura’s leadership team has seen similar success before, having grown a start-up to a valuation of over $3 billion prior to exit. With a clear vision, strong alignment, and strategic M&A execution, Aura has assembled a stellar team and built a unique culture with incredible employees. Join us for the ride!

 

Aura offers a competitive compensation package including a generous benefits package consisting of health, dental, retirement, and other benefits. Aura is an entrepreneurial and high growth company, and you can grow with us! We love your aura. Your aura is uniquely you, which makes our Aura better.
Aura’s offerings are built by people of diverse backgrounds that have dedicated their careers to making everyone's digital lives safer with their expertise. Leveraging our differences is an advantage that helps us learn and perform at our very best - together.


In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on race, color, ancestry, national origin, religion, age, gender, marital domestic partner status, sexual orientation, gender identity, disability status, or veteran status. Above and beyond discrimination or harassment based on “protected categories,” Aura is committed to being an inclusive community where all feel welcome. Whether blatant or hidden, barriers to success have no place at Aura.

 

Aura and its subsidiaries participate in E-Verify.

 

EOE M/F/D/V

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Marketing Campaign Manager

Definitive Healthcare

Framingham, MA
9 days ago
Framingham, MA
9 days ago

Marketing Campaign Manager

Marketing | Framingham, MA | Full Time

 

Definitive Healthcare is a rapidly growing data and analytics provider of the most up-to-date, comprehensive, and integrated information on hospitals, physicians, and other healthcare providers.  The company’s data and analytics are delivered on a SaaS platform used by nearly 3,000 customers, including some of the largest enterprise companies within the pharmaceutical, medical device, biotech, IT, and financial services and consulting markets, among others.

Recently honored by the Boston Business Journal as one of the 10 fastest-growing private companies in Massachusetts and named THE BEST large company to work for on Business Journal’s Best Places to Work list published in June 2019, Definitive Healthcare is on an incredibly exciting trajectory.  The company has more than doubled in size in the past 2 years and will has 450 employees in the Framingham office. Our motivated and high-energy workforce is collaborative, kind, and engaged, which has led to exceptional retention rates.  

Ready to join a high-growth team? Definitive’s continued growth has created the strong need for a talented Marketing Campaign Manager.

Your challenge

Do you love the challenge of creating modern, integrated demand generation campaigns to create high-quality leads and pipeline? Do you enjoy being surrounded by smart, funny and clever marketers, who are just as excited as you are about creative, modern marketing? Do you thrive when partnering with sales to achieve lead, pipeline and bookings goals? Do you know your way around waterfalls, metrics and acronyms like MQLS, SALs, SQLs, CTRs, CPLs, CAC, ABM and ARR? If so, let’s talk!

We’re currently seeking a Marketing Campaign Manager to join our growing marketing team.


Responsibilities:

  • Working together with marketing leadership, product marketing and sales, understand the key business needs and value drivers of your target verticals, accounts and personas
  • Set clear campaigns goals, metrics, and performance management KPIs, defining key milestones for campaign launch and follow-up, including cross-functional stakeholder alignment
  • Driving toward target MQL, SQL, pipeline and bookings goals, develop and define the best marketing mix to reach and engage your key audiences, focused on channels including email, webinars, PPC, social, web content, direct mail and other tactics, serving as the expert on campaign tactics and best practices
  • Coordinate campaign execution with various teams, including sales, marketing writers, designers, events, corporate marketing, and marketing operations teams
  • Ensure consistent messages across all channels (i.e. email, website, events, social media, display)
  • Partner closely with sales for ongoing communications and closed-loop feedback on leads and programs for continuous improvement
  • Closely manage quarterly campaign budgets

 

 

Requirements:

  • 3-5+ years of experience in B2B Demand Generation, with a focus on building plans with sales stakeholders
  • Strong organizational skills to manage multiple projects with high-quality, timely execution
  • Excellent analytical skills with an ability to compile and analyze campaign data to inform decisions.
  • Problem solver who enjoys developing solutions in a clear, efficient, and levelheaded manner
  • Cross-functional collaboration competence; ability to adapt to work with a wide range of functions and stakeholders 
  • Strong presentation skills; confident and capable in delivering and defending recommendations and other information to varied audiences including sales teams and executives
  • Ability to write/edit persuasively, clearly and succinctly
  • Ability to perform in a fast-paced, deadline-driven environment

Why we love Definitive, and why you will too!

  • Industry-leading products
  • Work hard, and have fun doing it
  • Incredibly fast growth means limitless opportunity
  • Focused on the learning and development of our teams and people
  • Flexible and dynamic culture
  • Work alongside some of the most talented and dedicated teammates
  • Definitive Cares, our community service group, gives all of us a chance to give back
  • Competitive benefits package including great healthcare benefits and a 401(k) match

If you don’t fit all of these qualifications, but believe you’re still a great fit, feel free to apply and tell us why in your cover letter.

 

What our Employees are saying about us on Glassdoor:

“Great Work atmosphere, great work life balance, excellent company to work for, amazing top-notch product, incredible customer service, lots of tools to help you succeed.”

-Business Development Manager

“Great team. Amazing growth. Employees are treated very well.”

-Research Analyst

“I have waited 36 years to work at a dream job for a dream company and I am so happy to have finally got there.”

-Profile Analyst

 

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Demand Generation Campaign Manager

Panorama Education

Boston, Massachusetts, United States, MA
30+ days ago
Boston, Massachusetts, United States, MA
30+ days ago

Demand Generation Campaign Manager

Can be fully remote or based in our Boston or San Francisco office

 

Panorama Education, based in Boston, is a fast-growing technology startup focused on radically improving education. Today, 1,500 school systems serving 10 million students have adopted the Panorama platform as paying customers including the entire states of Iowa and Hawaii as well as large districts like New York City, San Francisco, and Dallas. School systems turn to Panorama to ensure that each child is getting the support they need, so that more students succeed in school, graduate, and go on to college. Panorama helps educators monitor how students are doing across academics, attendance, behavior, and college readiness, and then coordinate action to support each child. Panorama’s platform also helps educators collect data about non-academic factors that are key to each child’s success in school and in life, such as social-emotional skills, safety, teacher-student relationships, and family engagement. Panorama has raised $45 million from Emerson Collective, YCombinator, Spark Capital, Owl Ventures, Uncork, and others.

About the Role:

Panorama’s Marketing team is essential to making Panorama the leading and fastest-growing Education Technology company. We are looking for someone with 2-3 years of marketing campaign experience with B2B SaaS companies to join our collaborative, impact-driven Marketing team as Demand Generation Campaign Manager. 

At Panorama Education, our demand generation team plays a critical role in scaling Panorama’s mission of radically improving education by driving acquisition of new leads as well as activating Sales conversations with district and school leaders. In this role, you will lead integrated marketing campaigns that generate demand for Panorama’s products and help meet our revenue growth goals.

On any given day, you will: 

  • Launch a program of compelling multi-channel marketing campaigns to reach a key Panorama audience 
  • Collaborate with teammates across different functions to define goals, plan projects, and make them happen 
  • Design compelling emails to nurture school district leaders who’ve signed up for Panorama’s newsletter: a large, engaged, and fast-growing audience
  • Design and write a landing page spotlighting Panorama’s work in a particular state
  • Find and scale successful approaches to engage and convert your targeted audience segments through experimentation and data analysis 

What We Are Looking For

  • 2+ years of experience marketing for B2B SaaS companies (growth-stage/mid-market a plus, K12 experience or coursework a plus) 
  • Experience designing and building emails, nurture automations, and landing pages in a marketing platform such as Hubspot, ActiveCampaign, MailChimp, or Marketo 
  • Experience contributing to a collaborative and results-oriented team by creating project plans and seeing them through 
  • Proven record of planning and executing targeted marketing campaigns across online (e.g. email, ads, landing pages) and offline (e.g. one-pagers, sales collateral, direct mail) marketing channels to drive pipeline for key territories, audiences, or product lines in collaboration with Sales and/or Product Marketing teams 
  • Strong copywriting and copyediting skills  
  • Experience measuring campaign effectiveness and optimizing campaigns for continuous improvement 
  • Demonstrated experience understanding the impact of and incorporating attention to diversity, equity, and inclusion in your work 

Panorama Education is dedicated to building a diverse and inclusive company because we serve students, educators and families from tremendously diverse backgrounds and identities across the country; we’ve seen how our product and impact are strengthened the more we reflect that diversity. In addition, we have found (and we believe the research) that diverse teams are higher-performing, and we embrace the varied perspectives that our team members share with each other. As such, we are an Equal Opportunity Employer.


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Marketing Campaign Strategist

InsightSquared

Boston, MA
30+ days ago
Boston, MA
30+ days ago

Marketing Campaign Strategist

InsightSquared is expanding its marketing team and seeking a motivated, experienced Marketing Campaign Strategist ready to make an impact. This person will be responsible for designing and executing integrated campaigns across key external marketing channels—working collaboratively with a supportive team.

This is an excellent opportunity for a self-starter who is passionate about marketing, multi-channel strategies and lead generation.

What you’ll do:

  • Design and run multi-touch campaigns from awareness to lead generation, to nurture and successful customer relationships
  • Design and own the hands-on execution of detailed email marketing campaigns in Marketo based on lead segments, in partnership with Marketing Operations; track results
  • Partner with Demand Gen Manager to execute digital marketing components of different campaigns
  • Support additional lead generating channels and platforms, (review sites, partnerships, etc)
  • Manage virtual and in-person event management, including running webinars
  • Coordinate with sales and customer success teams, providing materials needed for campaigns
  • Create and publish web pages; drive web optimization projects
  • Work with stakeholders to define, implement, and continuously improve lead nurture flows, database segmentation, and campaign execution

We are looking for…

  • 3 years of B2B experience in demand generation and inbound marketing (including lead generation and nurturing, SEO/SEM, marketing campaign execution and measurement)
  • Experience with Salesforce and marketing automation required, experience with Marketo a plus!
  • Outstanding project management skills with the ability to manage multiple marketing projects at once and shifting priorities under tight deadlines
  • Experience with WordPress and website optimization is highly desirable
  • Strong written and verbal communication skills
  • Goal & detail-oriented, structured, process-led, with an analytical mindset
  • A start-up mentality, as well as an ability/interest in wearing multiple hats
  • Team-player and self-motivator with the ability to get the job done
  • A Bachelor's Degree in Marketing or related field

InsightSquared is the leading Revenue Intelligence provider for growing companies that want to run their business by the numbers. We help our customers make better decisions by equipping them with actionable, real-time intelligence that drives predictable growth.

  • We’re funded by a great team of investors including Accomplice, Tola Capital, DFJ, Bessemer, and Salesforce.com
  • We were named a leader in the G2 Crowd’s Business Intelligence Platform Gridâ„ , ranking #1 in customer satisfaction for the fourth year in a row
  • We are a four-time winner of both The Boston Business Journal’s “Best Places to Work†and The Boston Globe’s “Top Places to Workâ€

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Posted

5 days ago

Description

Description:

In this key role of Campaign Manager, you will be responsible for working with company stakeholders to define and develop integrated campaigns to support company growth and revenue objectives.


The Campaign Manager will own strategy of marketing channels, advertising budgets, messaging, and technical components of campaigns and supporting programs in an effort to generate leads, nurture prospects & clients, and create healthy pipeline of MQLS. Reporting to the Vice President of Marketing, this essential contributor will work closely with the sales organization and corporate marketing teams.


Must be experienced, talented, results-driven, flexible, and a creative marketing professional, with diverse knowledge and experience across digital marketing, campaign strategy, sales interlock, and an avid lover of analytics.


Responsibilities of a Campaign Manager:

  • Work with business leaders to better understand the Company's goals and to identify and understand challenges in order to better determine appropriate campaign strategy.
  • Responsible for creating quarterly and annual planning of initiatives and building a calendar of efforts to support them.
  • Responsible for marketing operations within the email marketing automations system, HubSpot. Must maintain a clean database of prospects and clients for campaign segmentation.
  • Build and own campaign plans (messaging, content, execution, budget, reporting); and regularly update key stakeholders on deliverables and schedules.
  • Collaborate with Marketing and Sales team members on campaign execution plans, and track against those plans.
  • Advocate for execution of integrated programs with optimal mix of inbound and outbound channels such as webinars, SEO, SEM, social, display, content syndication, nurturing and retargeting. Consider both direct-and through-partner execution.
  • Responsible for measuring and tracking campaign performance and optimize throughout campaign execution. Analyze performance vs. goals and spend to deliver optimal results.
  • Consistently communicate and collaborate with the marketing teams and sales to obtain feedback on programs and determine next best plan based on that feedback.


. Requirements:

Required Skills for a Campaign Manager:

Diverse knowledge and experience across digital marketing, campaign strategy and sales interlock. Fluency in Salesforce campaign reporting and Pardot a must.


Experience:

  • 5+ years of Salesforce campaign reporting
  • 5+ years for marketing automations experience
  • 2+ years Pardot experience
  • 3+ years B2B marketing experience

Attitude:

Must be an experienced, talented, results-driven, flexible, and a creative marketing professional.


Results:

Increase volume of qualifies leads, reducing CPL and CPA and implementing KPI standardization.


Cognitive Skills:

Attention to detail and accuracy, focused attention, process speed, logic and reasoning, and the ability to listen.


Habits:

Detailed, data driven, highly organized, process driven an avid lover of analytics.


What success looks like for a Campaign Manager:

Aligning with goals of DMI and helping the company to achieve those goals. Reducing CPL and CPA while helping the sales team to meet their recruiting goals. Enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.



Due to COVID, the DMI workforce is currently 95% remote and will continue to work remotely into 2021. It is DMI's intention for in office work to eventually resume on a part time basis. In office work will only resume after DMI, state and local officials deem it safe. For these reasons, only applicants residing in state or a closely neighboring area will be considered for the Campaign Manager position.


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