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1018 Jobs Found 

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CRM Campaign Manager

Trainline

London
9 days ago
London
9 days ago
Trainline is an innovative, tech business with a mission to bring together the world’s rail, coach and other travel services into one simple experience. We aim to make travel easier and more accessible, encouraging people to make more environmentally sustainable travel choices. We’re hugely proud to be the world’s leading independent rail and coach travel platform and rank among the highest-rated travel and ticketing apps globally. Today, we offer our customers travel to thousands of destinations in and across 45 countries in Europe and beyond. That’s more than £3.7 billion in ticket sales annually, and over 90 million visits to our apps and websites each month. In another major milestone, Trainline listed on the London Stock Exchange in June 2019 and is now part of the FTSE 250.   Our culture is central to our success. We’re driven to sustain our phenomenal growth from recent years, and this means we’re always working closely and collaboratively to turn our ideas into reality. It’s this sense of pace, innovating and improving pretty much everything we do, that makes Trainline so exciting and unique - we truly believe our work has a genuine impact and will change travel for the better. Are you looking for the chance to make your mark at one of the UK’s most exciting tech companies?    With experience in customer-centric and data-led CRM, you will drive the delivery of multi-channel (email, mobile, web and more) CRM programmes. The programmes must be relevant for the customer, whilst ensuring efficiency, automation, and scalability through centralised CRM technology.    Analysis of results, tracking of KPIs and data-led decision making are key to this role, and you will lead test and learn programmes to drive ongoing optimisation.    A passionate CRM expert, you continue to develop your knowledge of new technologies and techniques to keep ahead and uncover new ways to communicate with our customers.    Key Responsibilities  -Owning the CRM plan and strategy to ensure we have the best plan in place to drive incremental transactions, customer retention and engagement.  -Supporting the delivery of a best-in-class multi-channel CRM programme. Key channels currently include email, mobile messaging, and web.   -Analysing campaign and programme performance versus agreed KPIs to inform future optimisations or new approaches, and report these back to stakeholders where necessary.  -Establishing channel-specific performance benchmarks, summarising key insights, and recommending future actions to improve performance.  -Planning and implementing effective test & learn strategies to gain more insight into our customers and continuously improve communications and their effectiveness.  -Project managing the campaign process, including receiving/writing briefs, campaign creation, HTML proofing, managing sign-off, scheduling some sends, doing post-send checks and presenting results with recommended next steps.  -Ensuring all communications have engaging and dynamic content, informed by customer insight and personalised where possible.  -Working with internal and external stakeholders to determine the requirements for upcoming CRM activity.  -Ensuring effective collaboration and project management with the CRM Operations team on all initiatives and campaigns.  Collaborating with the Data, Marketing and Product teams to deliver an aligned customer experience.    Knowledge & Experience  -Proven experience working on multi-channel CRM programmes (ideally across email, mobile and web).  -Experience of using CRM platforms such as Braze, Adobe Campaign / Neolane, Salesforce Marketing Cloud, UNICA, or equivalent.  -Experienced in working within customer-led organisations. -Strong understanding of the customer lifecycle and experience influencing customer behaviour through CRM campaigns.  -Proven track record of planning and executing CRM strategies into strong performing programmes, with a clear view on KPIs and what success looks like.  -Performance and results focused, eager to drive continuous optimisation across programmes.  -Excellent analytical skills with experience of and comfort with working in a data-driven environment. Being confident with understanding and doing some manipulation of customer data.  -Strong verbal and written communication skills.    Personal attributes -Passionate about the customer experience and driving customer-centric campaigns: a customer champion. Strong interpersonal and influencing skills across functions.  -A curious mind, always looking for new opportunities and never standing still. Highly organised with excellent attention to detail.  -Comfortable working in a fast-changing environment and able to deliver under pressure. Team player who can see how CRM operates within a broader marketing strategy.  -Strong personal integrity, cares about and takes pride in their outputs.  -Has a willingness to learn and experience ongoing personal growth. A proactive individual with a “can do” attitude (self-starter).  We value open expression at Trainline, we believe it’s the diversity of experience, backgrounds and perspectives of our employees that makes us who we are. We encourage everybody to play a part in changing the way people travel across the world.
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Senior Program Manager - Sales Operations

Amazon UK

London, London
Today
London, London
Today
Senior Program Manager - Sales Operations 

Senior Program Manager - Sales Operations 


1314494
We are looking for a London based Senior Program Manager to join our recently created Sales Operations team within Amazon Freight EU. This role will have the unique opportunity of building and owning our lead generation and CRM strategy from scratch. Working closely with sales leadership, external partners and our sister businesses within Amazon, this position will play a pivotal role in building the foundation to support our ambitious growth targets.
Amazon Freight Europe (EU) allows Shippers to use Amazon’s world class transportation network to transport products in full truckloads across Europe. This is an innovative technology improved solution for the shipping needs of small and large businesses. Amazon Freight is a part of Amazon Transportation Services which is an innovative supply chain technology organization, responsible for many of Amazon’s best-in-class logistics offerings.
Key responsibilities will involve sourcing, prioritizing, contracting and managing the relationships with contact data providers whilst in parallel building a successful network within Amazon to ensure we maximize the use of data that we have access to internally.
Further to the above, this role will be the owner of Salesforce within the team and will be responsible for developing the Salesforce strategy and prioritizing the Salesforce roadmap on behalf of the Amazon Freight Europe team working closely with our sister team in North America.
The ideal candidate will be passionate about owning and building sales strategy and implementing processes for long-term growth. They will be a solid collaborator and communicator, have a strong bias for action and thrive in an ambiguous, fast growing environment.
We are interested in candidates across a wide variety of industries including lean tech start-ups, established tech companies and global consulting firms. The ideal candidate will also have hands on Salesforce experience and a track record of delivering complex programs.
Senior Program Manager Responsibilities:
  • Build and implement the lead generation strategy for Amazon Freight EU - monitoring lead performance metrics.
  • Own and manage the relationships with internal and external lead sources including commercial contracting and compliance.
  • Own the Salesforce strategy for Amazon Freight EU.
  • Partner with stakeholders to identify and define business requirements and subsequently initiate and prioritize Salesforce enhancements.
  • Design, implement and optimize sales processes with clear and concise communication to stakeholders.
  • Drive Salesforce on boarding, adoption and training.
  • Coordinate the strategy of our customer data set – auditing quality and owning enhancement initiatives.
  • Own Salesforce data related reporting – designing and building key dashboards and subsequently coming up with process and data improvement recommendations.

Senior Program Manager basic Qualifications:

  • Bachelors Degree.
  • Previous relevant experience managing complex programs hands-on Salesforce configuration experience.
  • Strong analytical thinking, communication, and process improvement skills.
  • Ability to collaborate with and influence others.
  • Demonstrated experience developing and improving operational processes to improve business efficiencies.
  • Highly data driven with solid analytical skills and practical knowledge of Excel (pivot tables, Vlookups).

Senior Program Manager preferred Qualifications:

  • APMP/AGILE/Prince 2 or equivalent PM qualifications.
  • Salesforce Administrator certification or equivalent experience.
  • Experience leading Salesforce change management programs.
  • Experience working with large-scale, complex datasets.
  • Experience using Salesforce data tools such as Data Loader or Data Import Wizard.
  • Exposure to iterative/agile projects and with standardized development and promotion processes (staging environment vs. production).

All offers are conditional on references, verification of the right to work in the UK, and successful background screening check. This will include previous employment verification, qualification verification (if relevant) and a basic criminal check. Further details of this policy/procedure will be provided along with your conditional offer.
About our Rewards:
We’ll expect you to go the extra mile, but we’ll also make sure you’re well rewarded. As well as a competitive salary, stock units and site performance-related pay potential, we offer a whole host of other benefits, including an employee discount. Additionally, you will find yourself in a stimulating environment where you can develop processes as well as yourself as an individual by working with some of the best and brightest minds in the industry. Our rapidly growing organisation also offers many opportunities for building a diverse and rewarding career.
To apply for this position, please click on the apply button!
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Amazon takes data protection seriously and respects EU and local data protection laws. Unless you express otherwise, by submitting your CV you authorize the hiring Amazon company to store your personal information in the electronic database maintained by Amazon Corporate LLC. in the USA or one of its affiliates for the purpose of assessing your suitability for this and future job vacancies and to pursue your recruiting process. If at any time you want your personal data to be deleted, you simply need to notify the hiring Amazon company. Amazon will not share your personal information with any third party without your prior consent. As part of your interview process with Amazon you may be asked to authorize the hiring Amazon company to separately verify your application data and personal background through a third party service provider.
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Senior Product Manager/Product Lead

Plutus.it

London
3 days ago
London
£60k - £70k
3 days ago
£60k - £70k

Background
Plutus suite of products enable users to manage/convert/spend/earn both crypto and fiat from a single app and card. Every time a user spends with their Visa Plutus Debit Card, they earn 3% back in crypto rewards (PLU) on paid service.The accompanying app (iOS & Android) consists of a UK Account or a European IBAN to manage fiat, and a non-custodial wallet to manage crypto. A built-in DEX allows users to swap between crypto and fiat.We dominate the De-fi market and integrate with well known range of software.Excellent Community and we have a strong team spread across UK and Continental Europe.

Responsibilities

  • Identify product requirements together with stakeholders and write clear user stories and feature specifications that are ready to be implemented by the development team
  • Contribute to the development of the roadmap with stakeholders and prioritisation of user stories
  • Monitor product performance via analytics on an ongoing basis
  • Working in partnership with marketing to ensure execution of customer acquisition strategies across various phases
  • Working in partnership with Customer Support team to handle customer issues and guide them to resolutions
  • Help ensure the design for the product provides the best value for the given initiative, and ensure that measures are in place to accurately reflect the value achieved


Requirements

Candidates for Senior Product role must have:

  • Systems thinker (not process / paper-work driven)
  • Experience working for a B2C SAAS, across any sector (eg finance, marketing tech, advertising, CRM, etc) - crypto experience / interest a must
  • Experience managing small teams & delivering financial outcome to business
  • Comfort thinking big picture/strategy as well as being obsessive about detail and clean, pragmatic in solutions implementation
  • Design driven - passion for beautiful products
  • Reasonable organisational skills with attention to detail
  • The capacity to multitask and prioritise time effectively
  • Exhibits our core values: do the right, consistently ship and know what good looks like
  • Team before self

We are a highly collaborative team with little micro-management but you'll get lots of guidance and support from colleagues. Task ownership is key; we strongly believe that freedom and autonomy brings out the best attribute in people. This could be an excellent role for a senior product manager looking to join a company growing organically in a highly disruptive and evolving environment. Dust off your resumé - If you feel this could be of interest, come in for a chat! We like bright minds,

Benefits

  • Competitive salary.
  • 100% remote working.
  • Flexible working hours.
  • A development team made by developers, for developers.
  • Quarterly socials.

We are a highly collaborative team with little micro-management but you'll get lots of guidance and support from colleagues. Task ownership is key; we strongly believe that freedom and autonomy brings out the best attribute in people. This could be an excellent role for a senior product manager looking to join a company growing organically in a highly disruptive and evolving environment. Dust off your resumé - If you feel this could be of interest, come in for a chat! We like bright minds,

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Product Sales Manager

Pinkerton

London, London
6 days ago
London, London
6 days ago
We are as invested in your career as you are.
As you navigate through these uncertain times, know that Pinkerton has been a stable, thriving corporation for over 170 years. As recognized leaders around the globe in the corporate risk management industry, you can rest assured that joining us now means moving to a future-looking company. We are here today, will be here tomorrow, and are a thriving community of over 2,000 risk management professionals.
This is just one of the several exciting career opportunities that are currently available.
JOB SUMMARY: After several years in development, Pinkerton has launched a series of AI-driven risk management and intelligence reports and products. The Product Sales Manager will be a key team member to direct sales and growth of Pinkerton's Product Division. The role will have a key focus on lead generation, conversion and expansion within new and existing customers.
Details
Essential Functions
  • The functions listed describe the business purpose of this job. Specific duties or tasks may vary and be documented separately. The employee might not be required to perform all functions listed. Additional duties may be assigned, and functions may be modified, according to business necessity.
  • All assigned duties or tasks are deemed to be part of the essential functions, unless such duties or tasks are unrelated to the functions listed, in which case they are deemed to be other (non-essential) functions.
  • Employees are held accountable for successful job performance. Job performance standards may be documented separately, and may include functions, objectives, duties or tasks not specifically listed herein.
  • In performing functions, duties or tasks, employees are required to know and follow safe work practices, and to be aware of company policies and procedures related to job safety, including safety rules and regulations. Employees are required to notify superiors upon becoming aware of unsafe working conditions.
  • All functions, duties or tasks are to be carried out in an honest, ethical and professional manner, and to be performed in conformance with applicable company policies and procedures. In the event of uncertainty or lack of knowledge of company policies and procedures, employees are required to request clarification or explanations from superiors or authorized company representatives.
The Essential Functions Include:
  1. Represent Pinkerton's core values of integrity, vigilance, and excellence.
  2. Support the success of Pinkerton's Product Division.
  3. Identify stakeholder targets within various distribution channels and create communications plans to drive the sales and marketing strategy.
  4. Be the driving force behind product sales, constantly generate leads, establish and maintain relationships with new and existing clients.
  5. Develop eCommerce sales strategies to meet revenue and growth targets.
  6. Collaborate with internal teams including product development, tech, marketing, operations, and customer service to optimize and build amazing customer experiences.
  7. Partner with Product Director to create eCommerce and sales strategies to meet growth targets and budget.
  8. Maintain constant awareness of competitive landscape, their products, marketing and sales strategies.
  9. Develop, manage and own relationships with channel partners and associates, as assigned, to meet new sales, net change, and customer retention goals.
  10. Implement and utilize analytics and leverage sales tools to track sales trends and identify opportunities for growth.
  11. Participate in business development activities including prospecting, sales presentations, RFPs, and contract negotiations.
  12. Serve as Pinkerton's Product SME.
  13. All other duties, as assigned.

Minimum Hiring Standards
Additional qualifications may be specified and receive preference, depending upon the nature of the position.
  • Must have at least Level 2 qualification or equivalent.
  • Must be willing to participate in the Company's pre-employment screening process including drug testing and/or background investigation.
  • Must be at least 18 years of age.
  • Must have a reliable means of communication (i.e., email, cell phone).
  • Must have a reliable means of transportation (public or private).
  • Must have the legal right to work in the United Kingdom.
  • Must have the ability to speak, read, and write English.

Education/Experience
Bachelor's degree and three years of related experience or an equivalent combination of education and experience sufficient to perform the essential functions of the job, as determined by the company.
Competencies
  • Able to carry out responsibilities with little supervision.
  • Able to multi-task and organize workload for effective implementation.
  • Able to interact effectively at all levels and across diverse cultures.
  • Excellent written, verbal, and presentation skills.
  • Able to adapt as the external environment and organization evolves.
  • Effective independent judgment and decision-making ability.
  • Able to manage multiple projects simultaneously with competing priorities and deadlines.
  • Attentive to detail and accuracy.
  • Able to analyze complex situations and recommend solutions.
  • Effective analytical and problem-resolution skills.
  • Consistently delivers on commitments and achieves expected business results.
  • Computer skills; Microsoft Office, and CRM.

Working Conditions
With or without reasonable accommodation, requires the physical and mental capacity to perform effectively all essential functions. In addition to other demands, the demands of the job include:
  • Must undergo and meet company standards for background and reference checks, drug testing, and/or behavioral selection survey.
  • Maintain composure in dealing with authorities, executives, clients, staff, and the public occasionally under conditions of urgency and in pressure situations.
  • Exposure to sensitive and confidential information.
  • Regular computer usage.
  • Ability to handle multiple tasks concurrently.
  • Must be able to see, hear, speak, and write clearly in order to communicate with employees and/or customers.
  • Manual dexterity required for occasional reaching and lifting of small objects and operating office equipment.
  • Close and distance vision and ability to adjust focus.
  • Frequent sitting.

Pinkerton is an equal opportunity employer and provides equal opportunity to all applicants for all positions without regard to race/ethnicity, color, national origin, ancestry, sex/gender, gender identity/expression, sexual orientation, marital/prenatal status, pregnancy/childbirth or related conditions, religion, creed, age, disability, genetic information, veteran status or any protected status by local, state, federal or country-specific law.

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CRM Manager

Elliot Marsh Head Hunting Partners

London, London
Today
London, London
Today

CRM Manager - Tech Startup


Based: London / Barcelona


Reports to: CMO


Salary: £ Competitive, depending on experience


The company: CRM Manager - Tech Startup


An award-winning online technology brand has recently gained fresh investment from a highly innovative group and is looking to shake things up and change the game!


The role: CRM Manager - Tech Startup


As part of their growth plan, they are looking to recruit a CRM Manager to aid the next phase of their growth.


The CRM Manager will take responsibility for every aspect of the customer experience after registration, identifying all customer touchpoints and ensuring that the right actions and communications are implemented at each stage.


  • Define and develop the CRM strategy, as well as operational planning & execution
  • Own the customer lifecycle, ensuring longevity and commercial success
  • Produce detailed analysis - defining, managing and reporting on KPIs to evaluate performance
  • Develop automated and personalized communications across the customer lifecycle
  • Devise new and innovative ways to enhance customer satisfaction and reduce churn
  • Work with the wider Marketing team, Analytics, Product, Compliance and other functions to develop and execute projects

The candidate: CRM Manager - Tech Startup


As the CRM Manager, you will have an analytical brain - leaning on our state-of-the-art data platform to pull out the most relevant and actionable insights - as well as an intrinsic understanding of customer behaviour.


  • You will have a strong education. Qualified to degree level in a relevant subject.
  • Minimum 2 years' experience in CRM or related discipline,, ideally for a B2C company with a digital product offering
  • Experience in building automated customer journeys
  • Experience or knowledge of an online or technology business
  • Fluent in Excel/Google Sheets; familiarity with data platforms such as Looker/PowerBI/Tableau a bonus
  • You will be a proactive self-starter - happy to own projects from initiation
  • You will be fluent in English
  • You will be a positive and motivated ambassador for the brand

This is an excellent opportunity to join a growing team and brand that will offer you greater career prospects and security. If you think you fit the bill, please apply today!

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Country Manager UK RørosHetta

RørosHetta

London, London
Today
London, London
Today
Country Manager UK
The role as Country Manager UKs overall mission is to further position Røroshetta as a quality brand in the kitchen appliances sector. We are a fast-paced, growing company with unique new technology, and we are increasing our focus on the UK market. Our new Country Manager will be responsible for identifying, coordinating and structuring the strategic sales channels throughout the country. Country Manager will develop and implement business strategies, coordinate activities in the UK market and administer operations, in close cooperation with the CEO and Sales Manager. The role will be working hands-on with both developing new business and market opportunities, as well as maintaining and improving existing customer relations.
KEY RESPONSIBILITIES
  • Identify and administer strategic sales channels
  • Actively monitor market trends and mechanisms
  • Suggest solutions and innovative ideas to meet client needs
  • Build and maintain strong relationships in the housing development and entrepreneur sector
  • Contact kitchen stores (mainly Magnet) to ensure close-knit relationships with managers, designers and sales personell
  • Create a positive atmosphere and enthusiasm in the stores by combining different sales activities and product education
  • Attend trade fairs and other relevant meeting points
  • Initiate and create local (UK or regional) marketing campaigns
  • Identify new areas of business- the sky is the limit

We are strong believers in the correlation between quality products, top customer service and satisfied customers. Subsequently, we believe that an attentive and customer-oriented Country Manager will be able to build and maintain strong, prolific client relations that enable the envisioned market expansion.
The right candidate for the CM position has experience within the manufacturing sector, preferably kitchen or appliances industry. Our preferred candidate possesses an exceptional motivation towards creating profitable business and has a proven performance track record from previous roles. A strong business and results oriented mindset is vital.
Equally, we believe that your great communication skills combined with business smartness and being able to “read the room” have always been one of your factors of success. Your clients know they can trust you, and you have mutual respect for each other. Being able to show that you are trustworthy and reliable is essential, and as our sole employee in the UK you are able to make decisions within your mandate that reflect your understanding of your clients needs.
SKILLS AND QUALIFICATIONS
  • 5 to 15+ years of experience within sales/B2B with proven performance track record
  • Knowledge of CRM software and MS Office
  • Elementary business economics
  • Understanding of sales performance metrics
  • A strong interest or previous experience working in the manufacturing, preferably the kitchen or appliances industry 
  • Basic knowledge of ventilation, and/or the ability to research
  • Excellent communication and presentation skills
  • Ability to work as part of a team and to build strong business relationships
  • A relevant business network

OFFICE LOCATION

Initially, you will work from a home office, but an office space can be arranged. Preferably greater Manchester area, London, Birmingham or Liverpool-situated.Travelling to Magnet stores and other clients at different locations will be necessary.


We have chosen The Assessment Company (www.theac.no) to assist us in the recruitment and selection process. Please do not hesitate to contact us for more information.
Our privacy policy: https://theac.no/en/privacy-policy/
Contact information The Assessment Company:
Helene Moller Rorvik, tlf +47 415 29 191, e-mail: helene@theac.no.
Lone Holm Blaasvaer,  tlf +47 924 45 136, e-mail: lone@theac.no
Kjell Strøm, tlf. +47 951 98 710, e-mail: kjell.strom@theac.no
Apply here: https://theac.recman.no/job.php?job_id=181671&path=api
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CRM Executive

Intelligent People Ltd

City of London, London
5 days ago
City of London, London
£35k - £45k Per Year
5 days ago
£35k - £45k Per Year
A CRM Executive / Customer Engagement Executive is required for a consumer scale-up that has just closed off a significant funding round. With a brilliant mission and rapidly growing customer base, this is a superb opportunity to drive engagement through an omni-channel approach.
As CRM Executive / Customer Engagement Executive you will be working in a small, cross-functional team to deliver a highly data-driven customer CRM engagement program, for both the US and UK.
As CRM Executive / Customer Engagement Executive you will:
*Design effective CRM programmes across the customer lifecycle: acquisition, onboarding, engagement and retention
*Deliver email, push, SMS communications to highly targeted audience segments covering onboarding/engagement nudges and cross-sell / up-sell opportunities
*Create and manage the journeys within Salesforce Marketing
*Work with data engineers to ensure high-quality customer segmentation capability
*Continually test and learn to optimise communication tactics and use data to inform campaigns
The CRM Executive / Customer Engagement Executive must have:
*3+ years as a SalesForce Marketing Cloud superuser (certified preferred)
*Track record in developing and delivering multi-channel, short-form engagement campaigns in a B2C environment where engagement and retention are key
*Data-minded and results-focused with experience in measuring impact
*Ability to work on multiple initiatives at once, with short timeframes and deadlines
This is a very exciting opportunity for CRM Executive / Customer Engagement Executive to join a high growth scale-up at a time of International expansion.
Intelligent People is a specialist CRM recruitment agency.
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CRM Business Analyst

Randstad Business Support - London

London, London
6 days ago
London, London
£120 - £140 Per Day
6 days ago
£120 - £140 Per Day

Key Responsibilities:
  • Take lead on key business projects and statically as a BA/product Owner, bringing knowledge and experience to create clear strategic directions using CRM software and related platforms.
  • Liaise with key internal and external stakeholders and attend regular meetings to identify, qualify, prioritise on business requirements to understand business goals and motivating factors- balancing business strategy, minimised defects and technical debt.
  • Focused on campaign briefing, translating brand requirements into CRM campaign build and CRM design (i.e. building customer life cycle journeys within the platform)
  • Support the solution architects/development teams to identify and articulate options for potential solutions that meet the business requirements and make sure they are logical, feasible, and cost-effective.
  • Design tests to measure and improve the effectiveness of our on and off platform CRM activity.

Candidate Requirements:
To be considered for this new opportunity:
  • Advanced skills in using CRM platforms, analytically tools and software applications in a marketing environment.
  • 3 years of experience as a Business Analyst
  • Experience building campaigns in ESP platforms and design of customer journeys would be essential.
  • Excellent knowledge of the customer journey cycle and road-map following project management.
  • Strong relationship and stakeholder management experience.
  • Experience working on data and insight projects. Eg: Online analytical tools, attribution models, data processing, etc.
  • An understanding of the importance of measuring incrementally via the use of control groups and statistical modelling.

Candidates must be eligible to live and work in the UK.
If you are interested in being a CRM Business Analyst and want to work for a luxury retail company, don't hesitate, apply today.
Randstad Business Support is acting as an Employment Business in relation to this vacancy.
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CRM Data Analyst

Aesop

London
2 days ago
London
2 days ago

Aesop has carefully cultivated a work environment in which our employees are constantly challenged to do their best. Our company is determinedly creative, intelligent and progressive, and nurtures these qualities by employing people who share our passionate interest in design, innovation, and incisive enquiry across all fields.


Our organisational culture is entirely unique, distinguished by an uncommon blend of courtesy, cordiality and intellectual energy. We seek those who can bring a wealth of life experience and inspired ideas to our table.


In return, we provide comprehensive induction and training programmes, and encourage an inclusive culture that nurtures enduring professional relationships. We also appreciate the benefits that flow from our employees’ external pursuits.


We raise our bar high at Aesop and never lower it; this is one of the keys to our success and one of the many reasons why people wish to work here. If you would like to join Aesop, we invite you to peruse our current career opportunities.

Purpose of the role –

Reporting to the Global Head of CRM, the CRM Analyst will be responsible for Global and Regional teams providing the business with customer  behaviour analysis to support the definition of customer engagement activities both in retail and online environments.

The role is offered with the option to work remotely, however, we expect you to be available to visit our London offices at least once per month. ​

                        

Key responsibilities of the role include, but are not limited to –

  • Responsible for the CRM reporting programme and identifying channel specific customer trends to build CRM strategies
  • Handle customer analysis driving concise and focused insight and understanding about our customer to all relevant teams within the business
  • Assist with the development and implementation of global marketing and CRM strategy alongside the Global CRM team and regional marketing teams
  • Work closely with the regional CRM  teams to execute CRM programs to drive Customer Lifetime Value
  • Deliver meaningful and actionable analysis and insights using to inform the business of key trends and areas requiring attention/growth/development etc
  • Work closely with various stakeholders across the business including (but not limited to) Product and Marketing, Retail, Customer to support customer understanding
  • Assist in the development of customer segments and cohorts based on appropriate criteria and communicate their use
  • Work closely with third party partners including CRM agency/agencies
  • Assist with the implementation and integration of new tools to further develop the business’ CRM and data capabilities

Who we are looking for –

  • Advanced Excel and SQL skills
  • Practical experience of building out Churn and Propensity models in previous roles, preferably in a retail environment
  • Comfortable building out said models in R/Python, and demonstrable experience in driving value/change from this modelling
  • Demonstrable experience with data visualisation tools and analytics platforms. (Tableau is our platform of choice)
  • 3 + years experience in similar position
  • Team oriented and collaborative by nature
  • Articulate, composed and a great communicator with the ability to coordinate and collaborate with differing markets globally
  • Strong stakeholder management and the ability to establish rapport with other teams and facilitate information sharing
  • A curious mind with a passion for problem-solving
  • Comfortable in an environment where data strategy and analysis capability is still in development
  • Able to work autonomously
  • Experience of retail would be a benefit
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CRM Campaign Manager

Trainline

London
10 days ago
London
10 days ago
Trainline is an innovative, tech business with a mission to bring together the world’s rail, coach and other travel services into one simple experience. We aim to make travel easier and more accessible, encouraging people to make more environmentally sustainable travel choices. We’re hugely proud to be the world’s leading independent rail and coach travel platform and rank among the highest-rated travel and ticketing apps globally. Today, we offer our customers travel to thousands of destinations in and across 45 countries in Europe and beyond. That’s more than £3.7 billion in ticket sales annually, and over 90 million visits to our apps and websites each month. In another major milestone, Trainline listed on the London Stock Exchange in June 2019 and is now part of the FTSE 250.
 
Our culture is central to our success. We’re driven to sustain our phenomenal growth from recent years, and this means we’re always working closely and collaboratively to turn our ideas into reality. It’s this sense of pace, innovating and improving pretty much everything we do, that makes Trainline so exciting and unique - we truly believe our work has a genuine impact and will change travel for the better.
 


Are you looking for the chance to make your mark at one of the UK’s most exciting tech companies? 
 
With experience in customer-centric and data-led CRM, you will drive the delivery of multi-channel (email, mobile, web and more) CRM programmes. The programmes must be relevant for the customer, whilst ensuring efficiency, automation, and scalability through centralised CRM technology. 
 
Analysis of results, tracking of KPIs and data-led decision making are key to this role, and you will lead test and learn programmes to drive ongoing optimisation. 
 
A passionate CRM expert, you continue to develop your knowledge of new technologies and techniques to keep ahead and uncover new ways to communicate with our customers. 

 
Key Responsibilities 

-Owning the CRM plan and strategy to ensure we have the best plan in place to drive incremental transactions, customer retention and engagement. 
-Supporting the delivery of a best-in-class multi-channel CRM programme. Key channels currently include email, mobile messaging, and web.  
-Analysing campaign and programme performance versus agreed KPIs to inform future optimisations or new approaches, and report these back to stakeholders where necessary. 
-Establishing channel-specific performance benchmarks, summarising key insights, and recommending future actions to improve performance. 
-Planning and implementing effective test & learn strategies to gain more insight into our customers and continuously improve communications and their effectiveness. 
-Project managing the campaign process, including receiving/writing briefs, campaign creation, HTML proofing, managing sign-off, scheduling some sends, doing post-send checks and presenting results with recommended next steps. 
-Ensuring all communications have engaging and dynamic content, informed by customer insight and personalised where possible. 
-Working with internal and external stakeholders to determine the requirements for upcoming CRM activity. 
-Ensuring effective collaboration and project management with the CRM Operations team on all initiatives and campaigns. 
Collaborating with the Data, Marketing and Product teams to deliver an aligned customer experience. 

 
Knowledge & Experience 

-Proven experience working on multi-channel CRM programmes (ideally across email, mobile and web). 
-Experience of using CRM platforms such as Braze, Adobe Campaign / Neolane, Salesforce Marketing Cloud, UNICA, or equivalent. 
-Experienced in working within customer-led organisations.
-Strong understanding of the customer lifecycle and experience influencing customer behaviour through CRM campaigns. 
-Proven track record of planning and executing CRM strategies into strong performing programmes, with a clear view on KPIs and what success looks like. 
-Performance and results focused, eager to drive continuous optimisation across programmes. 
-Excellent analytical skills with experience of and comfort with working in a data-driven environment. Being confident with understanding and doing some manipulation of customer data. 
-Strong verbal and written communication skills. 

 
Personal attributes

-Passionate about the customer experience and driving customer-centric campaigns: a customer champion. Strong interpersonal and influencing skills across functions. 
-A curious mind, always looking for new opportunities and never standing still. Highly organised with excellent attention to detail. 
-Comfortable working in a fast-changing environment and able to deliver under pressure. Team player who can see how CRM operates within a broader marketing strategy. 
-Strong personal integrity, cares about and takes pride in their outputs. 
-Has a willingness to learn and experience ongoing personal growth. A proactive individual with a “can do” attitude (self-starter). 

Posted

9 days ago

Description

Trainline is an innovative, tech business with a mission to bring together the world’s rail, coach and other travel services into one simple experience. We aim to make travel easier and more accessible, encouraging people to make more environmentally sustainable travel choices. We’re hugely proud to be the world’s leading independent rail and coach travel platform and rank among the highest-rated travel and ticketing apps globally. Today, we offer our customers travel to thousands of destinations in and across 45 countries in Europe and beyond. That’s more than £3.7 billion in ticket sales annually, and over 90 million visits to our apps and websites each month. In another major milestone, Trainline listed on the London Stock Exchange in June 2019 and is now part of the FTSE 250.   Our culture is central to our success. We’re driven to sustain our phenomenal growth from recent years, and this means we’re always working closely and collaboratively to turn our ideas into reality. It’s this sense of pace, innovating and improving pretty much everything we do, that makes Trainline so exciting and unique - we truly believe our work has a genuine impact and will change travel for the better. Are you looking for the chance to make your mark at one of the UK’s most exciting tech companies?    With experience in customer-centric and data-led CRM, you will drive the delivery of multi-channel (email, mobile, web and more) CRM programmes. The programmes must be relevant for the customer, whilst ensuring efficiency, automation, and scalability through centralised CRM technology.    Analysis of results, tracking of KPIs and data-led decision making are key to this role, and you will lead test and learn programmes to drive ongoing optimisation.    A passionate CRM expert, you continue to develop your knowledge of new technologies and techniques to keep ahead and uncover new ways to communicate with our customers.    Key Responsibilities  -Owning the CRM plan and strategy to ensure we have the best plan in place to drive incremental transactions, customer retention and engagement.  -Supporting the delivery of a best-in-class multi-channel CRM programme. Key channels currently include email, mobile messaging, and web.   -Analysing campaign and programme performance versus agreed KPIs to inform future optimisations or new approaches, and report these back to stakeholders where necessary.  -Establishing channel-specific performance benchmarks, summarising key insights, and recommending future actions to improve performance.  -Planning and implementing effective test & learn strategies to gain more insight into our customers and continuously improve communications and their effectiveness.  -Project managing the campaign process, including receiving/writing briefs, campaign creation, HTML proofing, managing sign-off, scheduling some sends, doing post-send checks and presenting results with recommended next steps.  -Ensuring all communications have engaging and dynamic content, informed by customer insight and personalised where possible.  -Working with internal and external stakeholders to determine the requirements for upcoming CRM activity.  -Ensuring effective collaboration and project management with the CRM Operations team on all initiatives and campaigns.  Collaborating with the Data, Marketing and Product teams to deliver an aligned customer experience.    Knowledge & Experience  -Proven experience working on multi-channel CRM programmes (ideally across email, mobile and web).  -Experience of using CRM platforms such as Braze, Adobe Campaign / Neolane, Salesforce Marketing Cloud, UNICA, or equivalent.  -Experienced in working within customer-led organisations. -Strong understanding of the customer lifecycle and experience influencing customer behaviour through CRM campaigns.  -Proven track record of planning and executing CRM strategies into strong performing programmes, with a clear view on KPIs and what success looks like.  -Performance and results focused, eager to drive continuous optimisation across programmes.  -Excellent analytical skills with experience of and comfort with working in a data-driven environment. Being confident with understanding and doing some manipulation of customer data.  -Strong verbal and written communication skills.    Personal attributes -Passionate about the customer experience and driving customer-centric campaigns: a customer champion. Strong interpersonal and influencing skills across functions.  -A curious mind, always looking for new opportunities and never standing still. Highly organised with excellent attention to detail.  -Comfortable working in a fast-changing environment and able to deliver under pressure. Team player who can see how CRM operates within a broader marketing strategy.  -Strong personal integrity, cares about and takes pride in their outputs.  -Has a willingness to learn and experience ongoing personal growth. A proactive individual with a “can do” attitude (self-starter).  We value open expression at Trainline, we believe it’s the diversity of experience, backgrounds and perspectives of our employees that makes us who we are. We encourage everybody to play a part in changing the way people travel across the world.
Source: Trainline